Head of Design · São Paulo, BR

Edward
Thieme

On the following pages, you will find a showcase of teams, products, and initiatives that I have personally led over the past decade with an emphasis on design and innovation. If you require additional material or information, feel free to ask. I'd be more than happy to provide further insights.

75+
Designers Led
9M
Users Reached
15×
Design Awards

Selected Work

Projects &
Impact

01

Dasa

Nav, Nav Pro & Design System

Built and led a team of 75 designers to create Dasa's entire digital health ecosystem from scratch — patient app, doctor platform, design system, rebranding and custom typography.

Healthcare Team Leadership Product Design Design System Brasil Design Award
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02

Lya Health · Nina Pet Health · Livia Health

Early-Stage Ventures

Three AI-native startups built from zero: a clinical AI assistant for doctors, a pet healthcare platform, and a healthtech company where I built the first Design org from 0 to 15 — including predictive healthcare models and AI-driven lab data standardisation.

Healthtech AI Products Startup 0→1 Design Leadership
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03

XP Inc.

Hub XP — First Advisor App in LATAM

Conceived and shipped the first investment advisor mobile app in Latin America. Integrated CRM, portfolios, smart notifications, and simulations — generating R$ 434B in simulated investments.

Fintech Mobile App UX Strategy
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04

BTG Pactual · Fjord

Digital Investment Platform

Designed a new investment management experience for desktop and tablet — including the full onboarding flow and the official product landing page.

Finance Product Design Onboarding
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05

Monsanto · Fjord

Farming Experience — ARO Platform

End-to-end service design for Brazilian soybean farmers. Extensive field research led to ARO — a platform that simplifies processes from planting to harvest, including a physical totem kiosk.

Agritech Service Design Research
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06

Santander · Fjord

Car Loans — Digitizing a Paper Process

Disrupted a commoditized car loan market with a real-time mobile platform. Generated $400M in new loans at launch and a 40% revenue increase.

Banking Service Design Mobile
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07

Natura · Fjord

Digital Experiences — Redefining E-Commerce

Unified two separate platforms into a singular, seamless digital experience for Brazil's largest cosmetics company — aligning digital presence with brand vision.

E-Commerce UX Design Digital Strategy
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About

Design
as force

As Head of Design, I build teams, shape culture, and deliver products that move real metrics.

I've led a design team of 75 designers from scratch during a period of major company transformation at Dasa — one of Latin America's largest healthcare companies. My work spans digital health, fintech, e-commerce, and agritech — always at the intersection of strategy, product, and craft.

I believe design is only valuable when it's measurable.

Education

M.Sc. Engineering — Design & Technology · UFRGS
Executive Education — Digital Disruption · University of Cambridge
B.A. Product Design · Universidade Feevale
Team Leadership
Building and scaling world-class design teams from zero
Product Strategy
Digital vision, roadmaps, and OKRs with leadership
Design Systems
End-to-end DS & DesignOps at enterprise scale
Service Design
Research, journey mapping, and systemic thinking
Brand & Identity
Rebranding, visual language, custom typography
UX / Interaction
End-to-end design on complex product ecosystems
Product Design · 0→1
Taking products from zero to launch — concept, architecture, MVP, and scale
Design with AI
Leveraging AI in design processes — hypothesis validation, generative exploration, and user testing at speed

Get in Touch

Let's build
something great

Open to leadership roles, strategic partnerships, and conversations about design, product, and impact.

edwardthieme@gmail.com +55 11 97362-3321