Facing pressure in a commoditised car loan market, Santander sought to disrupt and digitise the paper-based loans process — and become a market leader in the process.
Company
A private bank in Brazil and the only international bank with scale in the country. Santander operates a vast network of car dealers and financial products, with car financing being one of its key product verticals.
The Challenge
The car loan market in Brazil was highly commoditised — rates were similar across banks, and the experience was driven entirely by paper forms, phone calls, and manual approval processes. Car dealers were spending hours per loan.
Santander needed to stand out. The solution: make the experience so fast and frictionless that dealers would choose Santander by default.
The Transformation
The Product
A mobile-first auto loans platform that makes the car-buying experience more enjoyable and efficient for dealers and customers alike.
The platform allows car dealers to simulate loan conditions in real time, adjusting the down payment, loan duration, and comparing CDC options — with instant visual feedback on monthly instalments.
The full flow — from simulation to proposal to formalisation — was digitised and made available on mobile, tablet, and desktop.
Results